Years spent working in fashion getting to know the clothes up close. The cuts people came back for. The fabrics they noticed. The graphics that made them stop and look. based grew out of wanting to bring those things together, with a point of view of our own.

We started with the T-shirt. Weight, fit, graphics. Samples, adjustments, another fitting. Vintage references with a streetwear attitude, made in Israel from heavyweight cotton.

The idea is simple: pieces you feel good in. The ones you throw on for one plan and end up wearing for the rest of the day.

Different plans. Same favourite.
Wear Based.